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14.10.2008

New name and logo for Museum

Exciting changes are afoot! From 14th October 2008 Museum in Docklands is to be known as Museum of London Docklands. The new name and a new logo are part of larger changes to the Museum of London which aim to bring the various strands of the Museum's work together.

With Museum of London undergoing its largest ever redevelopment, its archaeologists turning up extraordinary finds, from Shakespeare’s first theatre to early Londoners on the Olympic site, and Museum in Docklands celebrating its fifth birthday with record visitor numbers, the Museum of London Group is rebranding to bring together its venues and values, with new names and a new logo.

The different parts of the Museum will now be known as Museum of London, Museum of London Docklands and Museum of London Archaeology, respectively.

The striking new logo takes the conceptual form of London’s thumbprint. Coloured layers map the shape of London over time, reflecting the ever-changing, diverse and dynamic make up of London and Londoners, past, present and future. It links our three venues as destinations united in a single mission: to inspire a passion for London.

The Museum will begin rolling out its rebrand, in phases, in the run up to the opening of spectacular new £20.5 million galleries at Museum of London in spring 2010.

Museum of London Docklands explores London's connections with the world through the 2000 year history of the river, port and people.  Across four floors of interactive displays the Museum’s unique collection takes you on a journey through stories of the Thames and surrounding areas from Roman settlement, the transatlantic slave trade and war to 21st century urban regeneration. A changing programme of activities caters for visitors of all ages and includes gallery tours, storytelling, drama, talks by historians, films and guided walks through Docklands. The Museum opened in 2003 and is a short walk along West India Quay from the Docklands Light Railway or ten minutes from Canary Wharf underground station on the Jubilee Line.