PLA and Powell Duffryn sign Central London Cruise Agreement
A new management Agreement for the prestigious Central London Cruise Moorings (CLCM) in London, England, has been signed between the Port of London Authority (PLA) and Powell Duffryn Shipping.
The Agreement provides for the management, operation and promotion of the moorings for an initial five-year period commencing 1 January 2001. Ownership of the moorings will remain with the PLA. Marketing of the facilities by Powell Duffryn will commence with immediate effect in order to maintain continuity of business at the moorings for the immediate and future years.
To ensure that there is no conflict of interest with its ship’s agency operation through its London based subsidiary Cory Brothers, Powell Duffryn Shipping has established a separate subsidiary company – London Central Cruise Moorings Limited - to handle all aspects of the CLCM business.
The moorings – located within London’s "World Heritage" sites and in the shadow of the famous tourist icons of Tower Bridge and Tower of London, with a further mooring in the historic maritime district of Greenwich – provide a unique niche destination for cruise ships’ calls to the UK.
Commenting on the new Agreement, Geoff Adam, PLA Head of Port Promotion, said "To protect the unique niche market position of the CLCM – both in terms of their location and the ships for which they cater – it is essential that an innovative management approach be adopted".
"The strength of the Powell Duffryn corporate group provides an opportunity to develop and incorporate value added services and access to the group’s global cruise and port interests to attract new business."
The management of the CLCM by Powell Duffryn complements that of the London International Cruise Terminal operated by Port of Tilbury London Limited. "Although there will be two independent operators offering cruise destinations within the Port of London, the two facilities cater for distinct markets, with operators of the smaller cruise ships wishing to sail into the centre of London, while ships too large to be accepted at the CLCM can be accommodated at Tilbury," said Geoff Adam.
To date, the Central London Cruise Moorings has bookings for 30 cruise ship calls for 2001, with a further nine proposed calls for the 2002 cruise season.
Further Information from Geoff Adam
Port of London Authority
Tel: 020 7743 7900
23 November 2000