The Cleaner Thames campaign is all about stopping the tide of rubbish that is ending up in the Thames. Up to 300 tonnes of rubbish is recovered from the Thames every year, with the amount of plastics, especially plastic bottles growing year on year.

With researchers at Royal Holloway, University of London, finding that up to 75% of some types of fish have plastic fibres in the gut, the campaign partners are calling on Londoners to ‘do the right’ thing and make sure their rubbish goes in the bin, not in the River Thames.

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